Anna Farrell is a Director of Enterprise Change Management at PwC, where she leads complex organizational transformation initiatives across the firm. She brings over two decades of experience at the intersection of human behavior, design, and strategy, including senior roles at award-winning agencies like Droga5, AnalogFolk, and Fantasy Interactive, where she shaped digital experiences for some of the world’s most recognized brands.
Anna holds a Master’s degree in Industrial-Organizational Psychology from Harvard University, a foundation that informs her human-centered approach to organizational leadership. Anna is a lifelong bookworm and is honored to support Read to a Child’s mission of bringing the joy of reading and the gift of one-on-one attention to children who need it most.
Anna is based in Minneapolis, Minnesota, where she lives with her two silly pets: Eleanor Rigby and Stevie. She spends her free time planning book club outings, hanging with her nieces, and volunteering with local pet rescue and community aid organizations.